Dave Cloud and The Gospel of Power
   

Dave Cloud: Specialist in Ecstasy

Historian of religions Mircea Eliade described shamans as specialists in ecstasy, able to "penetrate the underworld and rise to the sky" in a transcendent state.1

Not surprisingly, fans and critics alike have used the word "shamanistic" to describe Nashville's Dave Cloud. By day a volunteer book reader for the blind, Cloud undergoes a transformation at night, and for over three decades has entertained patrons of local dive bar Springwater, often with his band The Gospel of Power. Cloud's unpredictable performances can be uproarious, jaw-droppingly bizarre events, delighting some while frightening others. His music—an amalgam of experimental garage rock and lounge crooning—defies easy categorization, but his delivery makes the experience hard to forget. As The Sunday Times observed, "Cloud's bellowed vocals, Beefheart-style beat poetry, hefty riffs and freestyle wig-outs achieve a transcendental psychedelic primitivism."2

It was 20 years after his first show at Springwater that Cloud finally decided to record an album. Bassist Matt Swanson produced Songs I Will Always Sing (1999) and All My Best (2004), and released both CDs on his own Thee Swan Recording Company label. Listeners from Paris to Auckland embraced Cloud, the lo-fi tantric yogi whose songs provide a sort of musical psychiatry through their darkly humorous exploration of carnal hedonism.

UK label Fire Records took notice and in 2006 re-released Cloud's entire catalog as the double-CD Napoleon of Temperance. European critics greeted the album enthusiastically; one even suggested that Cloud might be "the last genuine lost genius."2 To support the new album Cloud and his band performed a dozen shows in London and at Bergenfest, where Cloud enjoyed a four-day residency. Producer Swanson colorfully described Cloud's appeal: "he holds a dusty mirror to pop music's tawdry conventions, deftly dismembering the Frankenstein's monster of modern musical excess."

In April 2008 Fire released Dave Cloud & The Gospel of Power's fourth album Pleasure Before Business, featuring all new material and a guest appearance by Nina Persson of The Cardigans. Another tour of Norway and UK followed.

Cloud has appeared in several films, videos, and television programs, including Harmony Korine's film Gummo, an episode of the TV comedy show Travel Sick, and the music video for Bobby Bare's "Are You Sincere." In spring 2008 Cloud was featured in a TV ad campaign for Budweiser beer in the UK.

Dave Cloud & The Gospel of Power continue to record and perform in Nashville.

1Mircea Eliade, Shamanism: Archaic Techniques of Ecstasy, trans. Willard R. Trask (New York: Pantheon, 1951), 182.

2Stewart Lee, "Dave Cloud & The Gospel of Power: Napoleon of Temperance," in The Sunday Times, 25 June 2006.



Photo by Steve Gullick


About The Gospel of Power

The Gospel of Power is the loose congregation of Nashville's veteran underground rock musicians who play and/or record with Dave Cloud.

The band roster fluctuates according to need and availability and has included Matt Bach, Brian Boling, Paul Booker, Matt Button (Lone Official), Tony Crow (Lambchop, Silver Jews), Dave Friedman, Ben Martin (Lone Official, Clem Snide), Laurel Parton (Trauma Team), Steve Poulton and Matt Swanson (Lambchop).

The current touring band members are: Dave Cloud (vocals, guitar), Matt Bach (guitar), Matt Swanson (bass) and Ben Martin (drums).

© 2004–2010 Dave Cloud and Thee Swan Recording Company. All Rights Reserved.
Web site by Swanson Media.